Ecological fashion: What's slow-fashion

Ecological fashion: What's slow-fashion

What's slow-fashion?

       Slow-fashion is a concept created in 2007 by the English Kate Fletcher, a leading activist, writer and entrepreneur who loves nature.  Kate revolutionizes the world of fashion by highlighting the life cycle of clothing, which goes from manufacturing, consumption and post-consumer, something that had been hidden until then. The idea that she presents to us is that we can produce and use clothing in a responsible way, thus reducing the environmental impact of using mass-produced clothing with fast-fashion.
        Slow-fashion, unlike fast-fashion, focuses on reducing production and consumption and raising awareness about the impact that fashion consumption has on the available resources, the environment, and society. It encourages the purchase of garments of better quality and durability, as well as the fair treatment of people, animals and the planet throughout the supply chain.  Slow-fashion advocates reusing or purchasing quality pieces. The garments before industrialization were made by oneself or were produced and purchased locally, often reflecting cultural identity.  Now you see a global identity every two weeks.   

What can you do as a consumer?

      As a consumer you have the power to decide what, where and how to buy, so you directly or indirectly impact the environment as well as society and the company you buy from.
When you go shopping, remember to:
  • Look at the materials with which the garment has been made. Bet on quality garments made of organic cotton, bamboo, silk or linen, which are some of the fibers of natural origin
  • Check the certifications of approved associations, such as the PETA or GOTS (Global Organic Textile Standard) seal, which corroborate that the garments have been used with at least 70% organic fibers, among others.  
  • Check if distribution channels are short
  • Take a look at second-hand clothes, you'll be surprised!
  • Promote fair and responsible trade
  • Avoid buying products from companies that promote animal cruelty
  • Visiting local stores that actually promote eco-friendly clothing

How can you identify a slow-fashion brand?

You can identify a slow-fashion brand when:
  • The materials, manufacture and sale of the garments are local
  • The materials are sustainable, durable and of high quality, such as organic cotton
  • The stores tend to be small rather than large chains
  • Manufacturing can be by order to reduce overproduction
  • A permanent timeless collection or two or three collections per year with some specific and limited styles
  • Workers are treated fairly
  • They work to reduce the carbon footprint of each garment and lead the brand to generate zero waste, known in English as zero waste.
  • The production and replacement times of the garments are slower

        All of this greatly benefits the environment as well as your body.  Organic cotton garments are much softer, breathable and avoid allergies and irritations, since they do not contain chemicals.  Garments that are not made responsibly usually have many chemicals that end up being toxic to the body, causing allergies and other possible diseases.  Remember, slow-fashion is a way of thinking and living fashion in a conscious, respectful and ethical way in relation to the environment and all the parties involved in the creation and distribution of a product. You are also part of those involved as a consumer, so I thank you in advance for making responsible decisions.

 You can make some responsible decisions here

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